Trust. It is important in all relationships, including on your website. You have such a small window of opportunity to create trust that you need to do it quickly. Increased trust equals increased sales. How can you achieve this?
10 Ways to Improve Sales by Creating Trust on Your Website
Connect with Visitors on the Human Level
We all want to know who we’re dealing with and if they can be trusted. By connecting on the human level with your visitors you can create trust.
- Showcase your team. Who is behind your website? What is their story? What is your company’s philosophy? All of these things create a sense of bonding and trust with visitors.
- Connect with your social media accounts. People will go and check out your Facebook page, and if they like what they see you will have a new conversion. Be as transparent as you can in your social media interactions.
- Use testimonials on your website. Let your visitors see and hear others experiences with you. Video is a great tool for testimonials; they put a face to the words and help people relate on a more personal level to the message.
- Use real images of real people. Stay away from stock photography like the plague. Your visitors want to see people just like them, not models without any flaws. A few bumps and warts are good things.
Design is Important
You may not think your website design can illicit trust from your visitors, but it can.
- Is your site easy to use and easy to navigate? Can your visitors get around easily and see what you have to offer and what you’re all about? Make sure these questions have positive answers to build trust.
- Don’t fall for the cheap cookie cutter design templates offered by some sites. These may be good starting points, but if your website looks like a hundred others, why should your visitors trust you? Make your website reflect your company’s philosophy and culture.
What Sort of Company Do You Keep?
Familiarity is important. If you are associated with major brands, or have had media coverage, play up that fact.
- The old saying about birds of a feather also applies to websites and trust. If you have major brands as clients be sure to highlight this on your website design.
- Has your company been covered by any media? Use this fact to build trust. Visitors will see you as someone as worth, and as an expert in your field.
- Social proof, the number of followers and sharers you have, can help build trust in your website. If people are sharing your content, then it must be worthy of your visitor’s trust.
- Numbers count so be sure your counters are easily read and located prominently on your page (just don’t have it follow the reader down the page and block content).
As an internet marketer, Joseph Miller has personally witnessed how bad landing pages lower conversion. He now offers advice and insightful articles on his experience.