Over the past few weeks, I’ve come across a number of business owners who wanted to understand exactly how blogging could benefit the profitability of their companies. It was rather amusing to hear what they felt about content marketing in general and blogging in particular.
The poor guys really had no idea how effective blogging has become over the last few years in attracting relevant traffic and generating sales leads.
If you take my word for it, blogging is the best thing you could do to boost your business right now.
5 Reasons Blogging is a Must for Online Businesses
If Content is the King, then Blogging is the Kingdom!
There’s nothing Google loves more than high value content that users share with their social circles. The process is quite simple actually. In order to generate sales from your website, you need traffic from search engines. And to attract search engine traffic, you need content!
But not just any content. You need high quality and high value content that is relevant to your audience.
Now ask yourself, how often would you add new content to your static corporate website?
I guess not very often.
This is why you need a blog, a high quality blog.
The moment you associate it with your corporate website, magic will start happening.
Direct Sales Pitches Don’t Work Anymore but Blogging Does
If you believe you can just send out direct sales pitches to your audience asking them to buy whatever you roll out then you’re still living in the 90’s.
Customer purchase trends have changed drastically over the last few years and it’s no more just the product that counts. Clients prefer purchasing from companies who they can trust and who they believe can solve their problems.
How does blogging fit into this?
Post high value and action oriented content on your blog relevant to your niche. Find the most complex problems that your potential customers are facing and offer solutions that no one else is willing to put forward.
Direct sales pitches would give you one time sales, while blogging gives you loyal customers because they know you’re someone who can genuinely help.
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Word of Mouth Marketing, the Essence of Blogging
Blogging is all about connecting with people in an informal manner and building communities of like-minded people around your brand.
Ask any top blogger and he’ll tell you that word of mouth is his greatest client generation tool. That’s the way new age marketing works. People are much more likely to take the opinion of their friends than go for your advertisement.
But that only makes your task simpler.
All you need is a value oriented blog that people can regularly turn to for guidance. It only takes a few months to get noticed.
As the community around your blog grows, so will the number of referral customers. This is how conventional marketing works as well. But you can’t do that with your corporate website alone.
You’ll need a blog for that!
You’re Either an Expert or a Nobody – No Middle Ground!
Yes that’s pretty much the case now.
You won’t stand much of a chance if you’re not regarded as an expert in your niche. People just have so much to choose from.
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Why would they go for anything mediocre?
Your corporate website is undoubtedly an integral component in building your brand image, but it is the content on your blog that will actually determine how you are eventually perceived by your audience.
If your blog is the first thing that comes to mind when thinking about your niche, then you won’t have to worry about generating sales leads.
And guess what, if your blog is regarded as the go-to place for all issues in your industry, then people would gladly pay much higher rates for purchasing your products than they would do to any below average company.
Blog is Your Online Sales Force
Your website is your online corporate headquarter. This is where deals are closed and high profile meetings are done.
But it’s your blog that actually works as your online sales force.
Google sends you traffic depending upon the quality of your blog. The more traffic you get, the more chances you have of converting one-time users into loyal customers.
And like any effective sales force, your blog should be one of your primary focus areas, because that’s where the money is actually coming from.
Jawad Khan is a freelance writer, pro blogger and content marketer, who helps businesses grow through high quality blog & web content. He regularly writes for a number of corporate blogs and also works with several leading bloggers as a ghostwriter. You can learn more about him on his blog, WritingMyDestiny.
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