I often get emails from bloggers and online marketers looking to know how to do SEO right, and avoid the costly mistakes
What I’m telling them will be found herein, so listen closely.
First of all, you need to know the basics of search engine optimization. The truth, not the myths!
The basics of SEO in a nutshell:
1. Research is king.
Never try to rank for a key term or key phrase that’s too competitive. For starters, I highly recommend you look out for (long tail) keywords that are very easy to rank for. This way you’ll avoid waiting months trying to link build your rank to the top.
I’ve seen how fast my personal niche sites can climb up the SERPS, as well as how other niche affiliate marketers could rank new sites on page #1 and even in the top #3 spots on Google within 30 days.
That’s because we know how to search for keywords with little or even no organic competition whatsoever…
[Related feature: How to Guest blog and Receive Good Results]
2. Check your on-page factors
SEO is about helping readers (and search engine spiders) find your content. A successful site or page (where you are trying to build authority) is built to get visitors to browse multiple pages, click on links and stay on your site for several minutes, not just seconds.
That’s why ensuring that your page content is optimized for exactly the keywords you want to rank for, is essential. We have these certain on page factors you have to optimize for like page title, meta description, keywords/tags, alt images.
Also, ensure you link to “authority” sites, not lame blogs or low quality content. All the external links on your site counts somewhat, including inbound and outbound URLs.
3. Write in a conversation and friendly style
Ask relevant questions; make use of quotes; pepper your content with anecdotes, comparisons and stories. Create your voice, and let it shine. Keep on-page optimization at a minimum. You don’t have to stress about keyword density anymore. This factor diminished from importance years ago…
Focus on how to write naturally, mainly for the visitors. Spiders are smarter nowadays and can tell what a page is about in a minute, without you having to stuff your content with keywords.
Does it make sense?
Google Panda, Penguin and EMD
In the last 2 years alone, we’ve seen the Big search engine which most bloggers rely on for their natural traffic, take a stand. Google’s “aggressive” approach caught marketers with their panties off.
Years ago, it was easy to hire someone from Elance to “craft” a $3 garbage article (it still might be possible nowadays), and place hundreds of these onto a site. Google doesn’t want others to infest their engine with scraps, but reliable information and quality content.
What works today is what worked before, but most people were playing the game just for the love of a getting a quick buck.
Google makes it harder for others to game the system with poor content and fake (non natural) backlinks. It’s time you up your game, and think how to create or outsource for premium content as a standard from now on, especially if you want to future proof your business.
Paying $50 for an article that’s worth it might be the only way to run a premium blog that takes off and grows like never before. If you don’t have the money, then you could spend 3 or 4 months writing hot content and mastering copywriting. Within a year, you’ll be able to produce enough amazing content and make money as a result.
Invest back into your business
It’s the norm for bloggers to be afraid of putting money into a premium plugin or buy a professional theme, or even hire someone to create their site from scratch. These things cost, so their model is not to invest into their business. An approach set for failure, from the beginning.
If you are serious about SEO, and blogging, then you have no other option than to invest the majority of the money you’re generating back into content marketing. That’s the most profitable way to grow your venture. That’s why I’m still in the affiliate game after a decade, and that’s the main reason why I’m blogging and guest posting. I’m also aggressively blog commenting like never before.
[Related feature: The Biggest Mistake Every Bloggers Make Online]
What is not working for SEO today (and probably never will again)…
Anchor text over optimization
Google claim they have the right program mechanism now coded to be able to detect if you pay for links or do link building manually to pass PageRank (link juice) from other people’s sites to your blog. I take everything I read about Google, even if it’s from Google with a pinch of salt. I test what works for myself, as should any serious blogger or affiliate.
However, it’s so easy to detect non natural links even with a naked eye. An approach where hyperlinks direct to the same keyword(s) means the anchor text is inserted by demand or in an over expressed manner. Thus, it’s now over optimization and you can’t game the system with that anymore. Do so, and you’ll face the wrath of the famous penguin update.
Generating non relevant back-links from low quality sites
Link building networks are still alive today and still as powerful as ever, even after Google de indexed some of the major networks in the industry to take a stand. When you attract hundreds of back-links a month from poor and non relevant content sites, you’re fooling yourself. Your competitors can out-rank you with only 10% of the links your getting from these networks, because their links come from high quality themed and relevant sites.
Does it ring a bell?
Mass link building
Getting lots of random links on a constant basis might not be the right strategy, especially if they’re artificially generated. If your content is hot enough, it’ll attract natural links pointing back to your blog, from multiple sources (sites, blogs, forums, social media channels, emails, bookmarks), across different continents and countries.
That’s what we call natural link building.
Lesson learned: Real long term SEO is about creating value-driven content that generates non artificial links. If you want to be in the business for the long haul and build authority, you have to play the game by Google’s terms, there’s no other option…
However, If you want to play SEO for ROI, then you can still ride waves and game the system. Just do it in a natural way, and work smart! I consistently and effectively do both, and have done for years. Adapt to the latest changes and milk that cow for all she’s worth!
[Related feature: How I Achieved Google PageRank 3 & DA 40 in Just 3 Months!]
Do you think it’s time for a shift in your SEO and blogging approach? Or, will you continue doing the same mistakes, and run with the same methods as before?
Reply in the comments below… I’m eager to hear what you have to say, sincerely.
Photo credit – Freedigitalphotos.net