What is FB News Feed?
Anyone who uses Facebook knows that if you have more than say 100 friends on FB, you’ll have to scroll through 100s if not 1000s of updates each day! What are the odds that you’ll end up missing out on a GREAT post by a friend simply because you didn’t scroll down far enough? I’d say very high.
Facebook has come up with algorithm updates to the News Feed section so that a Facebook user only sees posts which he or she is most likely to be interested in reading. Doesn’t matter if the update is from a friend’s profile or a page you have liked. So far, the improvement in user interaction has been reportedly significant too. Likes, comments etc. have gone up around 5-8% for optimized FB news feed.
How is Facebook News Feed Optimized?
- Frequency with which the current user sends messages to and/or likes, shares and comments on those FB profiles and pages will decide the priority in FB News Feed.
- Posts with most Likes, Comments and Shares on FB will be shown at the top of the news feed. most liked Posts from Profiles and Pages will push up other posts from those sources too.
- Types of popular posts – shared links, status updates, photos, videos etc. Plus post length (I guess?)
- Posts that are hidden or reported by current user and other FB users – specific posts as well as the profile or page which posted it – will be removed from the feed or pushed down.
- Unseen popular posts get displayed as Today’s Updates
[Related: How To Use Twitter To Grow Your Business]
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