Marketing your products starts with promoting your business. In promotion, there are various methods that you can use to effectively introduce your small business brand in the market particularly to your target audience. In these times when everyone has access to the Internet, more and more businesses have been using online technologies such as the social networking sites in promoting their products or services. Many already have a Facebook Page while others optimize other social networks such as Multiply. Several small businesses also have their own YouTube channel.
With all this, there is a need to post creative, attractive and interesting content especially in Facebook. However, there are many small business owners that don’t know to create a visually appealing post. They may have interesting information but they don’t have the skill to package it in such a way that it will draw instant attention from fans and other viewers. Well, this can now be addressed with the use of free info-graphics tools.
Create Infographics Easily with Easel.ly
Years ago, small businesses could only rely on a few marketing tools such as business phone systems. Now, there are social networks where they can do a massive promotion of their brand. They can be effective in doing so by using info graphics that make boring text contents into eye-catching and visually appealing information. With info-graphics, gone are the days when businesses have to rely on short but concise text content. Now, it can be more interesting and more popular with free infographics tools.
One of the free infographics tools is Easel.ly. From the name itself, users can create infographic easily. This may not require a good skill as the tool allows users to have an ease in using it. They just have to follow the instructions correctly and they can produce good info-graphics. All these without the need to register on their website. This is more convenient and less irritating. The tool has numerous themes – attractive themes that are useful and visually appealing. From these, you can choose the one that is appropriate to your content. The best thing about the tool is that you can have the option to customize the theme. You can drag and drop images, custom graphics, or icons, and change background colors. Currently, the tool is in beta version.
Create Visually Appealing Infographics with Piktochart
The best thing about a tool is its option to allow you to customize the output. That is very possible with the Piktochart tool. By manipulating templates according to your preference, you can definitely produce great and visually appealing infographics. To access the tool, you have to register an account. It is for free so you don’t have to worry about fees. If you already have an account, you can have access to three templates. You can also upload five images. However, the account may be for free but the Piktochart watermark will be carried onto the info-graphic. But still, you could still use the free account so that you would have an idea if it is already good enough or you would need to have to sign up to a plan. The tool has an affordable plan that costs $29 a month or a plan that costs $199 a year. Of course, there are more templates and more options with the plan.
With these free info graphics tools, small businesses can definitely optimize their Facebook Page in effectively promoting their brand to a wider audience. They can also use infographics to be successful in increasing sales and influencing a bigger number of prospective customers. With these tools, small businesses can now have an effective marketing strategy that does not require them to shell out huge sums of money.
Michael H. Morgan is a copywriter and editor who enjoys the challenges of creativity and attention to detail. He writes about a wide variety of topics of interest in the field of technology and current trends in the industry and creates only original content. He also writes about telecommunications and lately concentrates on phone service providers for RingCentral.
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