How can you use twitter to grow your business? Can Twitter actually help grow my business or should I put my time into something else? Like the majority of questions related to social media the truth isn’t always what you want to hear. The short answer is “It depends”. Depends on what you ask? Let’s take a closer look into how Twitter can power your user base and how you can actively seek the influencers in your industry to maximize your reach and achieve Twitter success.
What Is Twitter again?
Twitter has been described as a way for any individual or group to instant message anyone in the public who follows their account. Twitter has also been referred to as a tiny blogging platform for those hoping to share their ideas. Twitter reports that every day anywhere from five to ten thousand new people join Twitter. This tops total users out around 300 million. This provides any company with a lot of opportunity to reach out to new customers and readers.
With Twitter, you can constantly post updates (referred to as tweets) as regularly as you would like. Updates are limited to 140 characters. You can also follow other individuals or groups on Twitter, and browse your feed of their updated tweets. Anytime a new Twitter user follows you, they will see your tweets anytime you update your feed. This provides a constant communication between you and your followers. With Twitter Search, you can also browse through a public record of all updates that are made to Twitter accounts.
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Why Successful Businesses Use Twitter
Many successful companies have found the benefits of Twitter to be a key factor in the ability to tailor their products and services to the wants and needs of their customers. Some of the advantages of Twitter include:
- Feedback from important questions
- Increased traffic
- Original thoughts are spread to others by your followers
Twitter has provided many successful businesses with an outlet through which to connect with customers in a real life way. You can create a more personal relationship with each of your customers when you interact with them through this valuable network. Twitter can help you to not just drive viewers to your website, but to create a brand that customers love and connect with. In the end, Twitter helps businesses to drive repeat customers and increase word of mouth about their product and brand.
Practical Applications For Small Businesses
The first thing that small businesses can do to effectively implement Twitter into their marketing plan is to create a Twitter plan. Use a program like TweetLater to create categories and set up future tweets. This allows you to track your results and improve any future tweet plan to incorporate any necessary changes.
Second, follow any high profile people in your industry. The Twitter feed of those in your industry can look like a Who’s Who list of all the important people you want to know. With Twitter, you can interact and follow those in your industry that you respect and want to get to know. This helps you to gain valuable information from those who know what they are talking about.
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Finally, use Twitter to get traffic to your site and to obtain leads for future sales. Simply exposing yourself to all forms of social media will increase your website traffic, but one business reported an increased of 15% in normal outbound leads just a few weeks after their Twitter account was opened. With the right investment of time, you can also build PR relationships within your industry.
Important Tools For A Successful Twitter Experience
As with any other platform, Twitter offers a variety of tools and support applications that can help to make your experience more profitable for your business. Some of them are listed below.
- TwitterFox: This application allows you to view your new tweets within your web browser.
- TweetLater: An application that allows you to schedule tweets, similarly to how you would schedule emails.
- Twitter for Facebook: Twitter updates are forwarded directly to Facebook to update your status.
For those businesses that are looking to glean valuable information from Twitter, remember that you don’t have to read an in-depth summary of every tweet. Simply browse through your feed to pick out valuable information that is relevant to your business.
Utilizing Twitter and other social networking sites can greatly increase your potential for leads and website traffic. Ignoring any of these valuable tools can put you miles behind the competition.
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