As you have noticed, your city is full of small businesses that are looking to expand their customer bases. You have also noticed that most of these small businesses are not in direct competition with you, but are rather trying to make their own way in completely different industry. This is good news, especially if you are running a Google Adwords advertising campaign, as you can work together with these businesses to expand both of your client bases. The basic idea is that you incorporate a deal for other businesses in with your advertising and they do the same for you, which creates a network of online referrals.
Forming a Partnership
For example, if you run a small restaurant, you can form a partnership with someone who runs a barbershop or another unrelated small business. To help your new partner, whenever someone buys a meal at your restaurant, you can provide your customer with a coupon for 10 percent off his or her next haircut or have that individual visit your partner’s website to receive the deal. The barber can do the same by providing customers with a coupon to your restaurant with every hair appointment. The idea is to give your customers an incentive to visit your partner’s business at some point in the future.
Integrating Google Advertising
The best news is that this technique does not have to rely on word of mouth, as it can be incorporated into your Google Adwords advertising. When placing your online advertising, you can include information on these special offers. Your advertisements can state that your customers will receive discount coupons to other businesses with every purchase. As long as your partner does the same with its advertising, your web presence will increase exponentially without having to pay for additional advertising.
You can also have links placed on your partner’s website, which ensures that you are developing a set of backlinks throughout this entire process. This will improve your search engine ranking without much effort at all.
Choosing a Partner
Of course, you should be careful when selecting a business with which to collaborate, as not all businesses are run in the same manner. Your ideal partner should already have a web presence, as this allows both of you to benefit from each other. In addition, your partner should be actively involved with online advertising, otherwise your Google Adwords advertising will do all of the work and you will not benefit from collaborating with the business. As long as both parties pull their own weight during this process, however, you can set up a network of referrals between the two businesses.
Remember that working together with other small businesses is a great way to reach more customers than ever before. With the power of Google Adwords advertising at your side, this online advertising campaign is sure to generate a buzz within your community.
Do not replace your other forms of advertising with this idea, but rather use it as a method of attracting new clientele. This is a great method of bringing in new customers who otherwise would never have visited your establishment
James E. Slavin is a blogger and small business owner who is learning to use Google Adwords to buy targeted traffic to his site.